(4)
BOGO YOGA
To connect brands with their audiences through intentional timeless, and bold visual storytelling that sparks recognition trust, and loyalty.
Project Name
BOGO YOGA
Type
Contemporary Yoga House
Year
2022
Timeline
2 Months
Project overview
Overview
BOGO YOGA is a contemporary surf & yoga studio in Bali, created around movement, balance and modern wellbeing. The identity brings together a refined visual language with a playful sense of character, reflecting a studio that feels considered and elevated, without becoming overly serious.
At the centre of the identity is a distinctive wordmark, where soft forms and expressive typography give Bogo its recognisable personality. Paired with a restrained visual system, the result is an identity that feels modern, confident and quietly playful. Designed to stand apart from the conventional skinny language of wellness.
